Mascot pdf

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Anti-static, acid-resistance and flame retardant Available in two fits and qualities. Can be quickly pulled-on over workwear. What are trousers without a belt, shoes without socks, or a head without a hat? MASCOT has a large selection of essential accessories; all made with durability that can withstand long working hours — all day, every day.

Comfort and the highest level of safety are the most important factors for all Infinite combination possibilities of workwear and outerwear. Especially worn by: A broad range of industry and construction workers. We are in constant dialogue with customers in the various trades and industries.

We know their needs Holster pockets and ruler pockets have to stand the pressure when tools, Breathable, windproof and water-repellent. High collar. Fastening with zip and internal storm flap, so the wind is kept out. Chest pocket with vertical zip and easy access suitable for mobile phone. Left chest area is suitable for logo printing.

D-ring in flexible material that does not scratch. Inner pocket with zip fastener. Symmetry is therefore better accepted when it is round.

It was clear that children prefer symmetrical stimuli when they are rounded and asymmetrical stimuli when they are angular. Thus, there appears to be a relationship between symmetry and the rounded shape of the stimuli and asymmetry and the angular shapes of the stimuli presented. Annex 7 Cognitive response: angular symmetry versus rounded symmetry Based on preference analysis, we realised that symmetry is better accepted if it associated to round shapes; it is therefore interesting - and once again surprising - to observe that in terms of cognitive response, the same tendency is not found: higher levels of recognition are obtained both short and long term when the stimuli are symmetrical and angular.

What is more, this tendency is reinforced with the passage of time. And so it can be seen that in the short term there is a relationship between affect and recognition; in other words, children prefer angular asymmetrical stimuli, which generate higher levels of recognition. Long term, this tendency is not found.

Thus long-term recognition is not better for the preferred stimuli. Asymmetry is effective when it is angular and loses effectiveness at the affective level when it is rounded. In turn, though symmetry is ineffective when it is angular, its effectiveness increases at an affective level when it is rounded although this is lost at a cognitive level. On one hand, at an affective level a certain tendency was seen for children to associate symmetry to rounded shapes. On the other hand, it was clear that this affective harmony does not generate the strongest responses at a cognitive level.

The results of this study are limited to two central issues: one related to the definition of the semantic categories and the other because of the fact that mascots were used that had no association to brands.

Thus, it would be interesting to explore the interaction between the characteristics of the design and the brand, by showing them to children at the same time. The scope of this research made it impossible for us to include colour as an independent variable. Finally, the use of fictitious mascots, which was necessary in order to control the uncontrolled effects of learning in the research, may have complicated the assessment of the children when shown the stimuli.

The children were only shown each mascot for a short period of time and this may have led to an incorrect assessment by the children. An interesting research path to be followed could be the evaluation of existing mascots which are typical of the design characteristics analysed in this work and to check if the results remain the same or not and if this alters the results.

It is obvious that not all mascots can be made to be asymmetrical just because children prefer them that way. But it must be noted that in two dimensional representation of mascots, brands could always use different design features in order to obtain the desired results over the lifetime of the mascot.

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